The "Do AC" campaign is being expanded to highlight Atlantic City's thriving nightlife. On Thursday, a mobile nightclub was introduced which will usher 300 Philadelphia club goers to Atlantic City venues.

Flickr User Lisa Andres

The mobile club is the centerpiece of the Atlantic City Alliance's "Do AC Nightlife" campaign, one of three initiatives that are part of a $30 million campaign targeted at bringing in an audience looking for a good time during the winter season.

The "Show Us Your Bling" campaign is aimed at single women and brides-to-be looking for a night out with their girlfriends or a place to have a bachelorette party. Recently engaged couples are encouraged to upload a picture of their engagement jewelry to or share it on social media sites like Facebook, Instagram, Twitter, and Vine with the hashtag #ShowUsYourBling by March 14, to win a bachelorette party at locations featured on ABC's "The Bachelorette."

The final campaign is titled "Taste of Summer" and features spa and pool packages at 11 of the city's resorts that will have sand and beach balls to capitalize on a summer theme during the cold winter months.

The campaign is aiming at a younger demographic, hoping to take a bite out of the New York and Philadelphia entertainment markets.

"We think we have a competitive product, we think we have more live entertainment with more options on a very competitive price, but with a great atmosphere," said Liza Cartmell, CEO of the Atlantic City Alliance.

A recent survey done by the ACA found the majority of nightlife visitors have a good opinion of Atlantic City and tend to spend slightly more than during a night out in Philadelphia.

"It's a destination, so people do plan it in advance more typically than not," Cartmell said. "It involves coming for an overnight stay, so that increases the spending as well."

The survey also found 69 percent of people who spend the night in Atlantic City do so in a casino hotel.

Atlantic City casinos showed record lows in terms of gambling revenue in January.  The newly introduced trio continues Atlantic City's "Do Anything Do Everything," which focuses on the non-gaming options including shopping, dining, entertainment and nightlife -- which have been thriving for the city.

"Gaming is no longer a monopoly, it's not even an oligopoly, it's pretty much a free and open market," Cartmell said.