Hard Rock International Enters Into Agreement With New Meadowlands Racetrack
Hurley in the Morning has learned and confirmed that Hard Rock International has entered into a long-term agreement with the New Meadowlands Racetrack.
Hurley has also learned and confirmed that Hard Rock will make an equity investment in New Meadowlands Racetrack. It is important to note that this agreement is wide-ranging and it extends to any future developments at the racetrack.
Hard Rock Chairman Jim Allen knows exactly what he's doing here. It extends Hard Rock's ability to leverage gaming offerings and sports betting through this new alliance. And, it positions Hard Rock very well into the future.
Allen will also confirm today that this agreement works well with any potential future plans that Hard Rock may have in Atlantic City, in the event that they develop a plan to enter the Atlantic City gaming jurisdiction.
If the current 5-year Atlantic City Gaming-only agreement between Governor Christie and the New Jersey Legislature does not produce the desired results, this really places Hard Rock in the pole position should the opportunity to expand gaming beyond Atlantic City occur 3 or more years from now.
Hurley in the Morning has also learned that when this news is officially released later today, Meadowlands Racetrack Chairman Jeff Gural will announce that the Hard Rock brand and its direct experience in gaming, hotels, food and beverage, live events, entertainment and retail experience will bring synergies and new ideas to the New Meadowlands Racetrack.
Hard Rock has recently branded and is managing the Hard Rock Northfield Park,
which recently broke ground at the Northfield Park Racetrack in Northfield, Ohio.