NJ Towns Thank Mother Nature for Great Beach Badge Sales So Far This Year
Through the end of July in Seaside Heights, revenue from the sale of beach badges is up $301,115 over the same period in 2015.
That's partly due to the borough's decision to raise badge prices for the 2016 season, but an almost-perfect run of weekend weather doesn't hurt.
The beach badge business can be hit or miss in New Jersey, and Mother Nature has delivered mostly a hit through early August. So towns along the Jersey Shore are reporting very healthy numbers as they take on the last full month of summer.
Between beach and parking fees, Manasquan delivered a record year for revenue in 2015. As of now, the borough is on pace to top that record, bringing in tens of thousands of dollars more than the same time last year.
But beach department manager Walter Wall understands there's plenty of summer left, and a few bad weather days can eat away at profits.
"That's revenue that's gone and you're not going to make that up because that weekend is finished," Wall said.
Long Branch could not offer official numbers on beach tag revenue, but the business administrator claims they're "significantly ahead of last year" thanks to pleasant weather.
In Ocean City, a cold and rainy spring took away from seasonal badge sales leading up to May 31, according to finance director Frank Donato. Sales numbers were down about $28,000.
But June was a "huge" month for the beach, putting Ocean City on the plus side to the tune of about $46,000 compared to last year.
"It's all in the weather," Donato said. "As soon as the weather turned, we saw the uptick in sales."
In August, beach revenue comes typically from the sale of daily and weekly badges.