Hard Rock Signs Sports Betting Deal with Large European Bookmaker
Neither party has announced or acknowledged it publicly yet, but the new Hard Rock Atlantic City has agreed to partner for sports betting with bet365.
PlayNJ.com points out that Gaming Enforcement Director David Rebuck signed off on a portion of the partnership June 25.
The temporary approval is valid until July 31 while bet365 works to obtain its license to operate in NJ. Rebuck’s letter seems to indicate that the requisite application is already on file with his agency.
Bet365 is based in England and is one of the world's leading online gambling groups with about 23 million customers globally, according to Wikipedia. For sports betting however, bet365 is licensed to the Government of Gibraltar. Bet365's "In Play" product allows customers to bet on events as they are taking place, with a large range of live markets available.