Imperative For Atlantic City NJ To Have A Convention Center Hotel

The Sheraton Atlantic City Convention Center Hotel has sounded “The Clarion Call” — without a financial intervention, they could be forced to close its operations by this Christmas.

The Sheraton Atlantic City Convention Hotel Was Built In 1997

The cold, hard truth — the rooms and overall facilities at The Sheraton Atlantic City Convention Center Hotel are old and tired and in desperate need of a proper refurbishment.

How Can Visit Atlantic City Properly Do Its Job Without Having A Hotel Adjacent To The Convention Center?

Visit Atlantic City books conventions and group business many years into the future. Clients want to have the confidence that the space they need for their special event will be there when their time arrives.

The Stakes Could Not Be Higher

If The Sheraton Atlantic City Convention Center Hotel were to close, it would create a significant competitive disadvantage for Atlantic City -- at precisely where and when they must remain competitive -- the convention business.

Convention planners want and demand convenience. Visit Atlantic City will most certainly lose business if they are forced to compete without an adjacent hotel to their convention center.

Thousands of convention attendees are accustomed to be able to leave a convention session without needing a car, shuttle, lengthy walk, or other complicated transportation arrangements.

For meeting planners, this is not a luxury, it's part of their calculous.

Atlantic City Competitors

Atlantic City regular competes for business with jurisdictions that offer convention facilities that are surrounded by multiple hotels. This allows the competition to offer exhibitors, speakers and corporate groups a one-stop shop and the ability to implement a coordinated plan.

Atlantic City Conventions Bring Business When It Otherwise Wouldn't be There

This generates hotel room nights, it fills restaurants, casinos and stimulates the overall local economy.

Atlantic City Has Invested Heavily

Atlantic City has become a successful year-round convention destination resort. Protecting a convention center hotel is an imperative at this time.

The State of New Jersey To The Rescue?

The State of New Jersey should seriously consider purchasing The Sheraton Convention Center Hotel. The smart thing to do would be to then put Visit Atlantic City in charge of running the convention center hotel. They can collaborate with and develop a hotel management partnership and restore a viable convention center hotel for Atlantic City.

The time to act is now.