It's been a rough go for businesses of all shapes and sizes in New Jersey over the past couple of years.

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Within the past several months, shoppers in New Jersey have seen one of the last Kmart stores in existence close, a few supermarkets have shut down, and countless mom-and-pop stores have ended their runs.

And let's not even begin to count the number of restaurants that have closed this year.

Whether due to the pandemic, supply chain issues, the sharp increase in the value of real estate, or consumers changing their shopping habits, even the biggest companies often have to analyze their plans.

Kmart in Avenel NJ closing - Photo: Google Maps
Kmart in Avenel NJ closing - Photo: Google Maps

Long story short, business is tough.

And the business of babies is no exception.

Bye bye, buybuy

According to, buybuy BABY is closing its store on Nassau Park Blvd. in Princeton within the next several weeks.

buybuy BABY in Princeton NJ is closing - Photo: Google Maps
buybuy BABY in Princeton NJ is closing - Photo: Google Maps

The retailer, which sells clothes, strollers, and other items for infants and young children, was founded in 1996 and then acquired by Bed, Bath & Beyond in 2007.

There's no official closing date just yet, but reports say the store may shut down in December.

Once this store closes, there will be nine buybuy BABY locations remaining in New Jersey, including Bridgewater, Cherry Hill, Deptford, Woodbridge, Livingston, Paramus, Rockaway, Totowa, and West Long Branch.

About 125 buybuy BABY locations are in operation across the nation.

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