‘Sex and the City’ Peleton Prank Has Real Consequences

Art imitated life.

Followed immediately by life, imitating art.

Sex and the City television reboot fans were aghast when a popular main character Mr. Big unexpectedly died on the show.

In the very first episode of the latest reboot of the series titled "And Just Like That...," the character John Preston, AKA, Mr. Big suddenly died from a heart attack, shortly after working out on a Peloton exercise bicycle.

The episode aired last Thursday and real-life Peleton publicly traded shares dropped by 5.4 percent the next day.

Early Peleton public relations efforts fell flat. They spoofed and blamed Mr. Big’s lifestyle, followed by another fake possibility that he might have had a predisposition for heart disease … all the while touting the benefits of Peleton's training equipment.

This storyline went nowhere. What they did next was brilliant.

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By last night, they had a fabulous ad with Mr. Big actor Chris Noth, longtime television boyfriend of Carrie Bradshaw, played by Sarah-Jessica Parker.

In the ad, Noth is sitting with Peloton trainer Jess King, who also played the instructor on the new television series during the fake workout.

Noth asked if they should take another ride, saying "life's too short not to.”

The couple laughs as the announcer (played by Ryan Reynolds) reads Peloton's message:

"And just like that, the world was reminded that regular cycling stimulates and improves your heart, lungs, and circulation, reducing the risk of cardiovascular disease. Cycling strengthens your heart, muscles, lowers resting pulse, and reduces blood fat levels.”

Brilliantly, the ad ends with, "He's alive.”

Just like that, Peleton changed an unpopular, macabre ending into a very happy ending, by bringing “Mr. Big” back to life.

It worked, as shares of Peleton jumped 4.7 percent to $40.34 in early trading. It closed today up 7.35 percent.

The whim of the consuming public was directly affected in real life … by the television staged “death” of an actor.

The moral of this story is that even when you think that you are playing make pretend … if it goes wrong in the eye of the public, it can have a real-life negative impact on you and your business.

SOURCE: “And Just Like That.” Peleton.

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25 Christmas songs performed by NJ artists

If you celebrate Christmas, the next month of your life is likely going to be consumed with shopping for gifts, retrieving a tree, decorating the house, and going out on adventures to see elaborate light displays.

The one thing that you must have at the ready for all of these scenarios is Christmas music.

Since a lot of the songs you hear tend to get repetitive this time of year, why not pay homage to some of the great singers, bands, and musicians that make New Jersey's music history so rich.

Want to take these songs on the go with you? Here's the Spotify playlist.

Filed Under: Chris Noth, Mr. Big, Peleton, ‘sex and the city’, “He’s alive”

Categories: Articles, Harry Hurley