![‘Sex and the City’ Peleton Prank Has Real Consequences](http://townsquare.media/site/397/files/2020/08/RS1252_119557395-scr.jpg?w=630&h=420&zc=1&s=0&a=t&q=89&w=980&q=75)
‘Sex and the City’ Peleton Prank Has Real Consequences
Art imitated life.
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"And just like that, the world was reminded that regular cycling stimulates and improves your heart, lungs, and circulation, reducing the risk of cardiovascular disease. Cycling strengthens your heart, muscles, lowers resting pulse, and reduces blood fat levels.”
Brilliantly, the ad ends with, "He's alive.”
Just like that, Peleton changed an unpopular, macabre ending into a very happy ending, by bringing “Mr. Big” back to life.
It worked, as shares of Peleton jumped 4.7 percent to $40.34 in early trading. It closed today up 7.35 percent.
The whim of the consuming public was directly affected in real life … by the television staged “death” of an actor.
The moral of this story is that even when you think that you are playing make pretend … if it goes wrong in the eye of the public, it can have a real-life negative impact on you and your business.
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