Hard Rock Hotel and Casino Atlantic City Opens With a Smash
Today is the official opening for the Hard Rock Hotel and Casino in Atlantic City.
Hard Rock likes to kick things off with a smash. Ribbon cuttings lack the excitement that smashing something up does. Hard Rock takes the smashing a bottle of champagne against a ship to christen it approach, with smashing a guitar to mark the official opening of their new hotel and casino.
Every great rock star has smashed his or her fair share of guitars. The crowds go wild when they do, so Hard Rock takes that excitement to open up their new locations. The guitar smash does not just include one guitar being smashed to bits, but quite a few. It's a pretty awesome sight.
To hype up the guitar smash Hard Rock Hotel & Casino kicked things off with a smoke show.
25 guitars were smashed in an exciting opening ceremony for the new hotel and casino. Some of the guitar smashers include actor Michael B. Jordan, the reigning Miss America Cara Mund, and Max Weinberg, Bruce Springsteen and the E Street band drummer.
Watch the guitar smash here: