A landmark shopping center in Egg Harbor Township now has a new name.

The Shore Mall, which has been a fixture at the Black Horse Pike and Tilton Road in Egg Harbor Township for decades is now branded as Harbor Square.

Following the demolition of much of the mall and the old Steinbach / Value City store, there really wasn't any "mall" left besides Boscov's and TGI Fridays. However, even with the new name, I think it'll take years for people to stop calling the shopping center "the Shore Mall."

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