THE FREE TIME OFF IS TO PROVIDE EMPLOYEES THE ABILITY TO DESTRESS

Nike has provided all employees working from their corporate office with one free week off to “destress.”

The “free week off” was provided earlier this month.

The announcement was made on LinkedIn by Nike's Senior Manager of Global Marketing Science Matt Marrazzo. "Our senior leaders are all sending a clear message: Take the time to unwind, destress and spend time with your loved ones. Do not work," Marrazzo wrote. "It's times like this that I'm so grateful to be a part of this team. In a year (or two) unlike any other, taking time for rest and recovery is key to performing well and staying sane,” said Marrazzo.

Marrazzo acknowledged that it’s been a very tough 1 1/2 years … calling it “traumatic.”

He said he is "hopeful that the empathy and grace we continue to show our teammates will have a positive impact on the culture of work moving forward."

It's not just a "week off," Marrazzo said, "it's an acknowledgment that we can prioritize mental health and still get work done."

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CBS News and The New York Times have both provided coverage about other companies which preceded Nike’s “free week off destress” incentive program as follows:

Nike is not the first company to give employees a free week off in order to prioritize mental health. In June, the dating app Bumble gave more than 700 people a free week off in an effort to curb burnout.

Hootsuite, a social media managing platform, gave its employees off between July 5 to 12. In a blog post, the company said the pandemic "reminded us how important mental health is," so it is supporting employees with its inaugural "Wellness Week."

LinkedIn also gave its employees a week off in April and Citi Group announced in March it would have "Zoom Free Fridays," according to the New York Times.

Is this a sign of more such things like this to follow?

Or, is it more of the “woke culture” attempting to cultivate a deep-rooted transformation of the American workplace?

SOURCES: LinkedIn, CBS NEWS & The New York Times.

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